Having fully defined and outlined your brand and what you stand for, what you are offering to who -your brand quickly becomes identifiable in addition to a uniquely designed logo, brand graphics, images, and well-picked-out brand colour combinations and fonts. Therefore your brand at a glance can represent the following:
● What it represents. Brand Values.
This assists in answering the question; what does your brand specifically stand for? What is your brand known for? What ideas and beliefs does your brand represent? The brand values range from what you are mindful of to what you focus on giving to your consumers, such as integrity, passion, quality alongside reasonable pricing, sustainable business practices, etc. Customers tend to be drawn to companies that they feel their values are represented.
● The experience. Brand Experience.
This is precisely about how your customers and audiences interact with the products or services you offer, how that makes them feel. This is closely followed by how you deliver your services as an integral part of customer experience and service success. From the experience that your customers go through, they develop a relationship with you and go on to refer others positively (or negatively). For a great brand experience offering, it helps maintain your services’ quality while focusing on interacting with your customers to design services and products around their feedback, requests, and suggestions.
● Brand Promise.
This is the bottom-line assurance that aims to give to the customers who are approaching you for business. A solid brand promise is internalized by you and your team and ensures that it’s one of the things that your customers notice in your service offerings. A good brand promise is best aligned with your brand values and the brand experience you provide.
● Brand Identity.
The visual face of your brand business is what Brand Identity refers to. It’s about the “look & feel” aimed at being as appealing as can be. Your brand identity comprises the elements that enable you to communicate your brand visually. It is the logo /badge, the slogan/ tagline, brand colours, and accompanying images. A uniquely designed logo is critical in making your brand memorable and helping show its personality to improve public perception.
● Brand Differentiation.
This is where your USP (Unique Selling Point/ Proposition ) comes in. A well-defined USP is how your brand will stand out in the crowd and among its competitors. Consumers are faced with different brands every day, and only an amplified USP can cut through the clutter and communicate to your specified target audience. Your brand consumers are more likely to notice your brand USP if it’s paired with not only meeting their needs but also offering unique benefits.